Netflix is current the big dog of the movie streaming game but offerings from several established companies might put up a bit of fight. Amazon and Onlive are both said to be working on a similar service, but let’s kill something straight away. These are not Netflix killers, m’kay? Just because a massive entity such as Amazon or a lively start-up as Onlive decides to wet their feet in a different space doesn’t mean the current swimmers need to watch for shit in the pool right away. Netflix’s storied success should gently lead these companies and others into the deep end and not the very effective sink or swim method Netflix experienced years ago.