Microsoft and its smartphone partners took the lid off nine new devices featuring the Windows Phone 7 operating system. Sixty mobile operators in more than 30 countries will carry devices from Dell, HTC, LG Electronics, and Samsung in time for the holiday shopping season.
All the Windows Phone 7 smartphones boast a high-performance Snapdragon processor from Qualcomm and promise to help consumers access the things they care about faster. Just as Android phones push Google services, Windows Phone 7 devices will offer a stack of Microsoft products and services such as Xbox Live, Microsoft Office Mobile, Zune, Windows Live, and Bing.
“We have a beautiful lineup in this first wave of Windows Phone 7 handsets,” Microsoft CEO Steve Ballmer said at the launch event Monday in New York City. “Microsoft and its partners are delivering a different kind of mobile phone and experience — one that makes everyday tasks faster by getting more done in fewer steps and providing timely information in a ‘glance and go’ format.”
A Different Product
The Windows Phone 7 experience begins with a customizable start screen with Live Tiles that show consumers their content. Live Tiles offer real-time updates from the web such as news, appointments or the status of friends. Consumers can create Live Tiles from any content, including applications, web sites, and music.
Avi Greengart, an analyst at Current Analysis, said it’s vital for Microsoft to be a major player in the mobile operating system space because that’s where the growth of computer software is. But is the new operating system enough to woo people from Research In Motion, Apple, Android and even Symbian? Microsoft thinks so, and Greengart said the software giant has rolled out an impressive product that looks nothing like the competition.
“Microsoft isn’t being different simply to be different,” Greengart said from the event floor….