Would you like some tasty content with your morning coffee? Starbucks thinks so. On Wednesday, the ubiquitous coffee-shop giant launched its Starbucks Digital Network in partnership with Yahoo.
The network, which the company said is the first in-store network of its kind, will feature “hand-picked” premium news, entertainment, lifestyle content, and locally oriented information. The company said the service is designed for a range of screen sizes, from laptops to tablets to smartphones, and is available to customers at the stores via free Wi-Fi.
Six Channels of Content
The network is only available when a customer is connected to Wi-Fi at a U.S. company-operated Starbucks, of which there are nearly 6,800. It was built and is being managed by Yahoo.
Starbucks CIO and Digital Ventures General Manager Stephen Gillett said the company’s customers have said “they want to be the first to know what’s happening in their neighborhoods and around the globe,” and be able to discover new music, books and films.
He added that customers are connecting with the brand digitally “in numerous ways,” and that these points of contact, centered on “recommending culturally relevant works and focused on giving back to the community,” are helping create a unique customer experience.
There are six channels of content in the Digital Network — news, entertainment, wellness, business & careers, My Neighborhood, and Starbucks. Content providers include the Bookish Reading Club, Foursquare, GOOD, LinkedIn, New Word City, Yahoo News and Sports, Nick Jr. Boost, Rodale, The Weather Channel, and others.
The channels are curated by a team of editors. The News channel includes free access to the New York Times Reader 2.0, WSJ.com and the USA Today eEdition, which are otherwise subscription-based services. The Bookish Reading Club will give free access to books from several major publishers.
During this launch week, Starbucks is featuring exclusive offers, including…