Voxy is a multi-platform way to learn a language “from life.” Voxy uses both the web and mobile text messaging to teach ESL to Spanish speakers through relavent topical content, or things that people are already reading anyways like magazines.
Perhaps the best part about Voxy is that it uses game mechanics like points, number of words collected, or times spent in order to drive a language learner’s progress and commitment, engaging users who would otherwise be bored and get distracted from the task at hand. Founder Paul Gollash refers to the importance of breaking down language learning into “small bits everyday” so that users can “learn from life” hence Voxy’s personalized curriculum.
A Voxy user can receive story flashcards through SMS, web/WAP, mobile apps as well as engage in real-time student Q&A, social collaboration. This is ideal for people who want to learn a language during their downtime, for example on a bus or waiting for the train.
Voxy plans on monetizing both by a subscription model as well as brand tie-ins rewards. Currently self-funded, it hopes to tap into the over $80 billion dollar language learning market by being the only service that allows you to learn a language from your phone.