Twitter is feeling the need. The need to monetize. As such, today the service is going to begin testing in-stream ads through popular third-party client HootSuite, AdAge first reported and Twitter has since confirmed.
So what does this mean? Unlike Twitter’s previous experiments with advertising (through their Promoted Suite products), these new ads will be the first that appear in-stream regardless of what a user is doing. With Promoted Tweets, for example, they showed up pinned to the top of the stream only when a user did a search. This new way of advertising will have tweets from the likes of Virgin, Starbucks, Red Bull and others in a user’s regular stream of tweets.
But Twitter says that these tweets will still be based on targeting. What they mean is that you should only see them if you follow people or products on Twitter that are related to the Tweet ad they have to show you.
Again, for now, these Tweet ads will only appear to users who are using HootSuite, a client which about a million of Twitter’s 175 million users use. But if this is a success, you can expect this to roll out to other clients shortly. And yes, these ads could appear ton Twitter.com one day as well.
Expect more on this shortly.