TreeHouse Debuts Reseller View PRM on AppExchange

TreeHouse Interactive™, the technology leader in (SaaS) partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, has announced that its Reseller View PRM product is the first full-featured PRM software available on the AppExchange. Companies can now integrate their partner networks into their Salesforce CRM systems with a fully customized, enterprise-class Web portal to support their channel efforts and improve both sales and customer service.

As an AppExchange application, Salesforce.com users now have the ability to seamlessly integrate their partner networks into their Salesforce CRM installations while having the confidence of knowing the application has been through the rigorous testing and review required by Salesforce.com.

Reseller View PRM integrates partner data for pipeline funnel, lead management, and partner performance management directly into Salesforce CRM. It enables customers to reduce the costs of managing a partner network by automating the key workflows associated with tasks like partner on-boarding and contract management. The application also helps companies increase revenue and reduce channel conflict by providing their partners with all the training, tools and information they need to successfully sell, service and support their customers.

What’s Different?

While Salesforce.com has a PRM option, as with other AppExchange applications, Reseller View takes partner support and enablement to the next level:

• Enterprise-class Web Portal – Rather than repainting the CRM interface, Reseller View provides a real, fully customized enterprise-class website, including any navigation a customer needs to support its partners. Customers can add pages and content independently without having to create tabs in Salesforce.com. The Web portal approach makes it easy for partners to interface with vendor companies. There is no need to learn a CRM system, which partners are unlikely to do for every vendor they support. They simply login to the partner Web portal to get what they need to do business, and at…

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