Apple’s consumer strategy has always been centered around clear, concise choices. The new, less expensive MacBook Air seems to change that. The line between consumer and pro, between entry level and top-tier is gone and it means that something is going to change in the Apple line-up sooner than later.
Let’s look at the pricing. The new MacBook Air starts out at just $999. That’s the same entry level price as the white MacBook, ostensibly Apple’s “cheap” computer. Sure, the specs are slightly different with the MacBook blowing away nearly all of the base-level MacBook Air’s specs. But it’s a mere $300 jump up to the least expensive 13-inch MacBook Air and things level out a bit more. The MacBook still beats it in raw processing power and storage space, but Apple has never been about hardware specs anyway. It’s about the entire experience and the MacBook Air will quickly overtake the MacBook in this department.