YouTube channels and their content creators have rapidly become a global sensation. Originally just a site of short, amateur video, YouTube has now become a platform on which many people can make a generous income. Businesses, universities, charities, and individuals alike are creating their own YouTube channels. For individuals, it is an opportunity to express themselves, be creative and even make a living. For businesses and others, it is an advertising opportunity and a way to convey your services and mission statement. But whatever your emphasis or area of expertise, there are some key components that all successful YouTube channels have. By incorporating them into your own channel, your chances of success and a wide audience are greatly increased.
A Great Camera
All YouTubers seem to agree that an excellent camera is key to your channel’s success. Low quality video may have been acceptable in YouTube’s early days. But audiences have come to expect far better production values. Even new YouTube users may well have invested in an excellent camera, an appropriate lens, tripod and lighting. While this may not be necessary at the start, a good quality camera minimizes the need to create lighting and editing effects. Many cameras also have a good standard of microphone, reducing the need for additional equipment. Well known models like the Sony Cybershot DSC-RX100m4 are perhaps particularly popular. They are light and compact enough for “vlogging”, or video logging while out and about. But they also have an excellent picture quality in both natural and artificial light.
Even if your channel will only feature very basic videos, some experience of editing software is always helpful. Check for what is compatible with your own laptop or computer. Programmes like Adobe Movie Maker or Final Cut Pro allow you to add transitions, titles, and sound effects to your video. This can hugely improve the overall professionalism of each post. You can learn to edit over minor technical or sound mistakes to avoid a time consuming re-shoot. Over time, your skills can become advanced enough to improve the sound, lighting, and color balance too.
A successful YouTube channel can take weeks, months, or even years to build. You should try not to be discourage if you don’t attract masses of viewers right away. Many of the world’s biggest YouTube channels have been operating since the very start. They built up their following quietly and consistently by uploading regular videos. Many YouTube content creators swear by consistency. They create an uploading schedule and stick to it, ensuring that new content is featured regularly. With so much competition for attention, it can be hard to get noticed and remain memorable. Consistency is a key component of getting recognized and appreciated.
Keep It Concise
Statistics show that YouTube viewers have a low threshold for boredom. With such a wealth of content to choose from, retaining their attention is exceptionally difficult. Keeping your message concise and your content eye-catching is a recipe for success. Think what your message is or what you want the effect of the video to be. Anything that counts as filler or isn’t really necessary should be cut. Be ruthless. If you are aiming for success, then only allow excellent content. Soon, your reputation for snappy, watchable will attract a keen following.