Yandex, the Russian juggernaut of a search engine that is thought to be considering an IPO for up to $1.5 billion, has partnered with VKontakte, which is the largest social network in Russia. How big? The so-called Facebook-clone accounts for more than half of web traffic in the CIS region.
Under the arrangement, the public-facing elements of VKontakte user profiles will show up in Yandex searches in realtime. So far, this has resulted in Yandex indexing over 25 million user profiles, essentially creating a people search engine since results, where publicly available, will link to and/or display a person’s date of birth, place of birth, university or place of work.