Roku is quickly turning into a major source within the streaming community and its just-announced deal with Ooyala will likely bring even more content to the massive install base. The deal allows publishers to utilize an Ooyala-made, turn-key operation to create a custom Roku channel.
This is a big move for the video distributor as it suddenly gives publishers a totally new demographic to target along by bringing their content to the livingroom. Content can be shot with a big screen in mind. It truly opens new doors for Ooyala users such as Alloy Digital, which is the first content partner to implement the Roku custom channel.