If your product is selling well, you brag about it. If it isn’t, you don’t. It’s a basic strategy, driven by the idea that talk of heavy sales in turn generates even heavier sales.
It’s a bit telling, then, that Microsoft is doing their damnedest to get around having to shed any light on Windows Phone 7′s sales thus far. In an onstage interview with Walt Mossberg at the Dive Into Mobile conference, Microsoft’s Director of Windows Phone Program Management Joe Belfiore skirted the issue not one, not two, but three times.