When Ping launched in early September, the music social network had one major problem: it wasn’t social. Sure, you can share stuff inside of iTunes, but there was no good way to post the songs you liked to the two big social networks: Facebook and Twitter. The truth is that Ping launched with Facebook Connect integration, but it was only for contacts, and then Apple and Facebook had a bit of a dust up. Today, Apple is bringing Twitter integration to Ping.
As Twitter has just announced on their blog, by connecting iTunes to Twitter, you’ll be able to not only find your Twitter friends on Ping, but you’ll be able to tweet out Ping activity as well. That last bit is a key to making Ping actually work.
Perhaps even more interesting is that not only will each tweet contain a link back to the song or album on iTunes, but these links will work in New Twitter’s right-side pane. You’ll be able to listen to iTunes previews right from there — a huge feature that should lead to a lot of music buying, especially when the 90-second previews kick-in.