Fox Sports Interactive Media has just announced that it has acquired Yardbarker, which operates a network of sports blogs. Financial details of the agreement were not disclosed.
Founded in 2006, Yardbarker, which has 7.5 million average monthly users, is a network of 600-plus sports blogs and 70-plus pro athlete blogs, which includes content from Donovan McNabb and a number of other well-known athletes. The site also aggregates news articles about sports, which are submitted by users and voted up in a Digg-like fashion.
The deal isn’t completely surprising considering FSIM and Yardbarker already had a sales and content arrangement. Yarbarker, which has raised $8 million in funding, will join FOXSports.com, Scout.com, whatifsports.com and other sites belonging to Fox’s sports networks.
Mainstream media networks seem to be picking up blog networks like candy these days. AOL recently bought (ahem) TechCrunch a few weeks ago.