Fits.me Raises $1.75 Million, Lets You Try On Clothes Before You Buy – On The Web

Fits.me, the Estonian biorobotics and virtual fitting room company for e-commerce clothing retailers and shoppers, has secured a Series B round of financing to the tune of €1.3 million (roughly $1.75 million). The round was led by the Estonian Development Fund and brings Fits.me’s total funding to €2.6 million.

Fits.me co-founder and CEO Heikki Haldre says virtual fitting rooms are what online apparel retailers need to be able to compete with traditional brick-and-mortar clothing shops, as they aim to remove the biggest barrier to buying sweaters, shirts and whatnot on the Web: the fact that you cannot try them on prior to purchase.


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