ESPN has just released a study that sheds some light on people’s cord cutting habits—or lack thereof. Using Nielsen data, ESPN has determined that a paltry 0.11 percent of U.S. households have dropped cable and/or satellite TV over the past three months. That rounds down to essentially nobody in my estimation. Even more interesting is exactly who these cord cutters are, and they’re not who you’d most likely suspect.
It turns out that, of the 0.11 percent of people who cut the cord, they’re “mainly middle-aged, middle-income households and persons who are light or non-streamers. In short, cord cutters are more likely to be recession-challenged householders making hard choices about their expenses.”
In other words, everything you thought you knew about cord cutting is probably wrong.