eBay Reportedly Goes Shopping, Acquires Milo.com For $75 Million

According to The Business Insider, ecommerce juggernaut eBay is acquiring up-and-coming local shopping startup Milo.com for a reported $75 million.

We’re independently confirming the acquisition, but it would sure make a lot of sense.

Milo has raised roughly $5 million in venture capital from several early-stage investment firms and a slew of angel investors, including heavy hitters such as Keith Rabois, Kevin Hartz, Jawed Karim, Magid M. Abraham, Brian Pokorny, Aaron Patzer and Chris Dixon, among others.

The company’s mission is to track every product on every shelf of every (U.S.) store in real-time. It currently covers about 52,000 stores across the United States, delivering search results for some 3 million locally available products.

Information provided by CrunchBase

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