Bing Likes Facebook

Today, Facebook and Microsoft deepened their existing relationship around search. At an event in Silicon Valley, both companies announced a new phase in their partnership, especially as it relates to social search. Bing will be adding more Facebook social data into its main search results.

Starting today, if you sign into Bing with your Facebook account, you will start to see links that your friends have “liked.” These will appear in a separate module, with related social links called out. The example Microsoft gives is if you are searching for San Francisco steak houses and one of your friends liked Alexander’s Steakhouse in San Francisco, that would appear as a result along with the name of your friend.

The same thing could happen for movie results or news articles. Not every search will show social results, and when they do show up, the Facebook module will move up and down the page depending on Bing’s ranking algorithms.

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