Apple Exec Phil Schiller Now Active On Twitter — And Instagram Too!

Two years ago, Apple executive Phil Schiller apparently signed up for Twitter and started tweeting. But he didn’t tweet often, and few people followed him, probably assuming it was a fake account. But if Twitter’s verification process is to be believed, the account is real. And further, Schiller has gotten a lot more active in recent weeks on the service. And on the hot photo sharing app Instagram too!

What’s a bit odd about all of this is that Twitter had said they were suspending their account verification process while they came up with a better system. But Schiller just became verified, as 9 to 5 Mac noticed tonight. I’ve reached out to Twitter about it, but have yet to hear back. But I also reached out to Instagram when I noticed that a few of Schiller’s tweets this month were sending out Instagram pictures. Sure enough, it’s him, says co-founder Kevin Systrom.

Here’s what else is odd about this: Apple has so far been reluctant to join up with the whole Twitter phenomenon. While plenty of employees use the service, no high-profile figures at the company are — or at least not publicly or actively. Apple exec Eddie Cue also apparently has an account (which Schiller follows), but it’s protected. Meanwhile, we know exec Scott Forstall has one too, but he has never tweeted with it (and he only follows one person, Conan O’Brien).

Philip Schiller@pschiller
Philip Schiller

@treestman Less is more – or as DaVinci said "Simplicity is the ultimate sophistication"

about 9 hours ago via Twitter for iPadRetweet

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