Unsurprisingly, the fourth quarter is usually the best sales period for the Kindle (and most retail outlets), but it looks like this year will be especially strong as more consumers flock to e-books. After announcing a new e-book loan feature last week, Amazon is revealing a number of new Kindle stats today in time for the holiday shopping rush. According to the company, sales of the new generation Kindle devices have already surpassed total Kindle device sales from the holiday season of last year (October through December 2009).
Amazon also said tat Kindle book unit sales continue to overtake print on Amazon.com. In the past 30 days, Amazon.com customers purchased more Kindle books than print books, which include both hardcover and paperback combined, for the top 10, 25, 100, and 1,000 bestselling books on Amazon.com. In fact, Amazon sold more than 3 times as many Kindle books in the first nine months of 2010 as in the first nine months of 2009.
In the three months since Amazon debuted the new Kindle, Kindle devices or Kindle-related items such as Kindle books and covers represented 15 of the top 15 bestselling items on Amazon.com and Amazon.co.uk combined. Of course, this dramatic growth is buoyed by the fact that e-book sales are rapidly growing (193 percent between January and August 2010). Amazon says that Kindle book sales growth during the same period exceeded this rate.
All of this growth sounds pretty great, but it’s really hard to accept this stats and data without the actual numbers of Kindles sold or e-books sold.