The Hyundai Equus, pronounced Eh-cuus, is Hyundai’s flagship luxury sedan in South Korea—so popular among the upper-class, that the South Korean President has one. Continuing off the car maker’s recent successes in the states, Hyundai is bringing the Equus here to enjoy sales from the already-brimming full-size luxury segment. This is the first Korean car to compete directly with the flagship sedans from Japan, German, and India/Britain (depending on where you call Jaguar home.) The Equus has been on the market for some time in South Korea, in fact, this is the second generation since its debut in 1999.
We’ve only had the car for bit, but can already tell that it will live up to the hype. This car is for real. There’s enough technology within the driver’s (and backseat passenger’s) reach to require a few trips to the manual, which just so happens to be an app on the included iPad. Yep, this is the car that comes with an iPad as the user manual. It makes sense, too. Instead of following a series of step-by-step instructions to, say, change the audio settings, you can just refer to the app for a quick demonstration. It’s genius from a user experience and marketing standpoint.
But this car isn’t all flash. Nope, a few minutes with the Equus will tell you that Hyundai just hit the market with another surprisingly competent vehicle. It’s going to be a great week.