We all knew that one kid that grew up getting everything he wanted. You know, the one that was always first to get all the cool electronics. Jealousy sets in, especially during the holiday season when all the other children begin asking their parents why they aren’t as loved. A response something like “spoiling never gets anyone anywhere” usually follows, or that being the first isn’t necessarily the best. Later, I learned this when my PlayStation still worked years down the road.
It’s easy to see that throwing comforts and amenities isn’t simply the answer to success or happiness. And as in-car electronics approach infinity, we see that one automaker is taking the similar approach of my childhood friends’ parents—Spoil ‘em.